CHALLENGE

Canadians were relying on their tough-it-out nature and internet savvy for their nausea sickness. Gravol needed to remind them that they’re their one-step solution for all things nausea.

SOLUTION

We refreshed their masterbrand platform with two human-centric and insightful spots that spoke to Canadians’ over-reliance on the internet and stranger’s advice. At the same time, we were able to upgrade Ralph, a cute little nausea emoji who played a role in their original campaign, but now lives and breathe as a pillow. Overall, the simple 15 secs spots packed a bit punch, with more brand awareness and recognition, and an evergreen platform for Gravol to build on for years to come.