Awards: Applied Arts — Craft - Printing/Bindery/Finishing - Single and Promotional Packaging - Single
Trojan WRAP ALBUM
When hip hop icon Snoop Dogg released his new Missionary album, we couldn’t help but see the immediate resemblance to Trojan. So we created our own Wrap album to protect your albums. The result of 0 media budget was +365% increase in engagement and +650k in reach in the first week of release on social.
Art Director: Amyna Jiwani, Joy Yu, Chantal Lamont
Copywriter: Mariia Kul, Seumas Slingerland
Creative Director: Axel Tagg
Head of Creative: Glen D'Souza